Blog :: 2012

What is PinPoint Direct Marketing?

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Our new partnership with Better Homes and Gardens Real Estate offers many great advantages to our clients. One in particular we'd like to highlight is having access to PinPoint Direct Marketing! PinPoint in a nutshell is Industry-Exclusive access to the US database of more than 85 million consumers who interact with the Better Homes and Gardens brand through the magazine, web site and other sister brands. This tool will allow us to target and reach the people that matterrather than sending outmass mailings. How will this benefit you, our client: We will develop a custom and targeted direct marketing campaign - Showcasing your home with its fine features - Reaching buyers more likely to be interested in your home How does this program work? We will selectively target prospective buyers by selecting criteria such as: - Demographics and geographic information - Zip codes and mile radius - First time home buyers with or without children - Move up Buyers - Second time home buyers - Empty nesters ... among manyother selections to better target your homes next buyer. All of these benefits are available to you when listing with a Better Homes and Gardens The Shanahan Group Realtor!

2012 Turkey Trot a Big Success- and fun too!

The night before the Turkey Trot

On the eve of the 2012 Turkey Trot

Better Homes and Gardens The Shanahan Group and FAN of Winchester hosted the second annual Turkey Trot on Thanksgiving morning and we would like to thank all who participated, supported and donated to the event. It was a huge success again and so much fun!

Our 2012 Turkey Trotters

Ready, Set, Go! The 6-7 year old Trotters were off and running!

Like last year, we conducted the event on Thanksgiving morning with all of the proceeds benefiting The Bridget Brigade, a local charity to support families with critically ill children. We are proud to work with such a great organization that is doing such important work. This year, we had over 100 kids run in the race, from ages 2-9. If you haven't seen it before, it is the cutest sight to see the littlest of the runners line up at the starting line and run as fast as they can to the finish line. Our older runners are, of course, more competitive! In addition to being fun for the kids, it's a great opportunity to catch up with friends and have some coffee before heading home to prepare for Thanksgiving. Every runner even got an email after the race with a picture of their group at the starting line! We are so thankful for the donations and support from other local businesses. This year, we invited Kids Footstop to join us at the event. Eric Keough was gracious enough to accept and even collected shoes for Cradles to Crayons, while handing out Sketchers playing cards to our runners. There were many games of "war" and "go fish" played at family Thanksgiving gatherings, thanks to Kids Footstop! We also would like to thank Stop and Shop, Starbucks and Dunkin Donuts for donating the snacks and coffee for the event. And finally, a huge thank you to Peterson Party Center for their generous support in providing the tent for the Turkey Trot.

The under 3 runners get ready

The littlest Turkey Trotters line up at the starting line. Adorable!

One of the best things about this event is that it truly is a community affair. Our colleagues in business, a great local charity and FAN of Winchester all come together to make this a really special and fun event. We look forward to an even bigger 2013 Turkey Trot. Gobble, Gobble!

The Shanahan Group celebrates the 2012 Turkey Trot

The Shanahan Group celebrates another successful Turkey Trot

Behind the scenes: An exciting week at The Shanahan Group!

Paula Sughrue at Launch Day
Life really has changed for us at The Shanahan Group over the last 7 days! Last Thursday, we announced our partnership with Better Homes and Gardens Real Estate and things have been moving at a fast pace ever since. Before last Thursday though, the big news was a big- and very difficult secret- to keep!
New Better Homes and Gardens Signs

The new signs in their "super secret" hiding spot, before Launch Day.

For the past several weeks, Karen and Nan have been hard at work with our new BH&G friends putting the pieces together and building our new, refreshed brand, while learning all of the new tools and meeting the new faces that would be our new friends in real estate. There were conference calls, webinars, meetings to train on all of our tools for our agents and design new marketing materials for buyers and sellers. All this, so that on Launch Day, it was all in our hands and ready to go. That meant everything from signs (open house signs, yard signs, name riders), office supplies like letterhead, memo pads and even pens. It also meant new office signs and a new look to our workspace. Oh, and then there was our website, our blog and Facebook and Twitter and...well, you get the picture. We were ready to launch on Tuesday October 30th. That would be the day that Hurricane Sandy hit. Our BH&G friends are mostly located in the NY/NJ area, so we needed to postpone and were very grateful that everyone weathered the storm safely. Given Election Day, our new Launch Date was set for Thursday November 8th. And even though NJ was getting hit with another storm, our BH&G friends were here and we were moving forward! We met as a group at the Griffin Center in Winchester on a very rainy, cold day, in a side room in the museum. Our agents thought they were seeing a presentation from our web company and were eager to know what was inside the main room, behind closed doors. We gathered as a group as Nan finally told everyone the big news. We talked about our start as a company five years ago and the really special team we have created since. We are a group of team players and good people, with high standards for ourselves and our clients. We were looking for a partner that shared these values and could compliment our core services with cutting edge technology and tools for us to use and contemporary marketing that could reach a broader audience. We found that partner in Better Homes and Gardens Real Estate. On the other side of the doors, a new opportunity was waiting. All the pieces were ready and in place. As we were learning about our new brand and all the tools at our fingertips, there were "elves" transforming our office (thank you Lauren Dean, Judy Parsons and Chasse Home Maintenance!). There was a lot of change that day and since, but our core services and values remain. We are still The Shanahan Group...we just got Better!

Thanks to a little help from our friends, we transformed the lobby at our office while the Launch was happening!

NEW! 2 Holton Street - Unit B, Medford

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Shanahan Real Estate Group and Christine Curtin proudly present 2 Holton Street - Unit B, Medford.
Holton St. Condo

2 Holton Street - Unit B, Medford

Move right into this fabulous three bedroom, 2 full bath condo located just steps to West Medford Square restaurants, shops, and Commuter Rail to Boston! Totally renovated stainless and granite kitchen with island. Gleaming hardwood floors throughout. Spacious open floor plan, deck off kitchen, and room in driveway for 2-3 cars. All appliances are included -- flat screen TV in master, too! Move right into this tastefully appointed and mint home. Fantastic price and a terrific location.

Price Reduced to $599,000 - Open House - 10/21 - 1-2:30pm at 124 Arlington Street, Winchester

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Just reduced. There is no better value on Winchester's Westside than 124 Arlington Street. Check it out at tomorrow's open house from 1-2:30pm.

Best Value for Winchester's Westside

Charming Custom Westside Cape in desirable Ambrose School neighborhood. Four spacious bedrooms with two bedrooms on each floor or room for office, High ceilings and pretty paneled fireplace Living Room. Family Room off kitchen has wood stove and lovely views of private garden and patio. Potential to develop additional gardens with attractive tiered yard.Great floor plan and ease of living in this attractive home.

The 2012 ABC Fall Event - Oktoberfest

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Below is a blog from Shanahan Real Estate Group's Paula Sughrueproudly supporting the Winchester ABC Organization. With fall comes fall fundraisers when the Winchester community reaches out to show its support for local non-profits. We are so lucky to live in a town where the community comes together to help out worthy organizations. On October 20th there is a wonderful event for a great cause - The ABC event. ABC stands for A Better Chance. ABC is an organization that provides expanded educational opportunities to academically talented scholars of color. The Winchester chapter began in 1971 and has seen more than 70 students graduate, with most of them moving on to college. This event is always a fabulous time - this year's theme is Oktoberfest and will feature authentic German food, a DJ and complimentary wine and beer. The event also includes both a silent and live auction. I've attended this event for the past couple of years and joined the organizing committee for this year's event. I have been very impressed with the commitment from this team - such dedication. I hope you can join us!

Shanahan Real Estate Group's Lulu Coakley participates in the Tufts 10K

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Below is a blog from Shanahan Real Estate Group's Lulu Coakley about her participation in running the Tufts 10K for women this past Columbus Day.
Thanks, Lulu

From Left to Right: Katie Kennedy of Marshfield, Lulu Coakley and Courtney Peters of Winchester

This past Monday, October 8th, I had the pleasure of joining 8000 other runners in the 36th Annual Tufts Healthplan 10K roadrace for women. The race inspires women of all ages and athletic abilities and is a celebration of women's health and fitness. The race attacts all types - elite world-class athletes, casual weekend runners, walkers, groups of friends, colleagues, and multi-generational families.
The 10K race course makes its way along the Charles River, back through Boston's Back Bay, and finishes up at the Boston Common. This year, Tufts Health Plan will make a $10,000 cash grant to The Family Van, which provides compassionate curbside cares in urban neighborhoods through its mobile clinics. The Family Van supports preventing screening, testing, and education for thousands of people each year. I had heard from friends that the race was fantastic and they sure were right! It was so inspiring to see so many women of all ages out there enjoying the perfect Fall weather, the scenic race course, their groups of friends, and achieving their fitness goals.
It was a perfect way to spend Columbus Day... I better keep running so I can do it again next year!

Back to School: A memo to the kids

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Below is blog post from Shanahan Real Estate Group's Christine Curtin about the back to school routine, from a mother's perspective. Thanks, Christine!

Back to School Reminders - Part 1: Mornings

Dear Boys, I know it's been a long summer (God knows it's been a long summer) and during that time, some rules have been allowed to slip. In the interest of smoothly transitioning to the new fall schedule, I felt it would be in everyone's best interest to post a few reminders. Each day, you will be required to wake up. I know you are fully capable of waking up in the predawn hours of summer so it only stands to reason you can also emerge from your bedrooms at a time suitable to complete all morning tasks and still arrive at school on time. Speaking of tasks, each morning you will be required to change out of your pajamas and place school-appropriate clothing on your body. If mom is on top of her game, those clothes will be placed on top of your bureaus. They include but may not be limited to: pants/shorts, shirt clean underwear (yes, every day) and clean socks. The act of dressing should take place in your rooms. Upstairs. The living room is not an appropriate place to change or casually hang out naked. Your parents are legally obligated to provide a breakfast of somewhat healthy, energy-producing, brain-feeding foods. You are legally obligated to accept one of the two to three breakfast items offered daily. You may have noticed that your personal preferences lean toward a pretty starch-heavy list. For the love of God, from time to time, please eat a banana/apple/yogurt! Brush your teeth. You are both old enough to lose teeth. The replacements are the last set God will ever give you. Take care of them. "I brushed them really well last night" is not an acceptable answer. Also? Have you smelled your own morning breath? Seriously. Your hair will be gelled into place for the foreseeable future. Mom has an irrational fear of lice and her only louse remediation plan involves shaving everyone's head and burning the house down. Don't make me do it. We leave for school at 8:15. To clarify, at 8:15 am, you are required to get off the couch/floor/table, pick up your backpack from its designated spot in the dining room, walk out the front door, and get into the car. It's really that simple. Boys, thank you for your attention and anticipated cooperation. Once we've had a chance to internalize this list, you can look forward to the next in the continuing series: II. School Arrival Etiquette (subtitled: stop climbing on your classmates) III. Post-School Activities (subtitled: it's your homework, I've already completed grammar school) IV. Baths and Bed (how not to flood the bathroom) I'm so very proud of both of you and looking forward to a nice, long, fun, school year! Love you, Mommy

NEW! 2 Grant St, Unit 1 in Stoneham

Shanahan Real Estate Group and Christine Curtin proudly present 2 Grant St, Unit 1 in Stoneham.

2 Grant St, Stoneham MA

Shanahan Real Estate Group's Christine Curtin proudly present 2 Grant St, Unit 1 in Stoneham MA

Move right into this spacious condominium in Stoneham MA with three full floors of living space. Immaculate and tastefully appointed. Plentiful storage and full finished lower level. Enjoy the peaceful setting with a beautiful deck off the kitchen and spacious backyard. Close to town and transportation, enjoy the privacy and space of a single family home with low maintenance and an affordable price. For more information, visit this property's listing page. Property presented by Christine Curtin of Shanahan Real Estate Group. For more information about Christine or to contact her directly, click here.

NEW! Winchester Townhouse in Muraco School district!

NEW! Shanahan Real Estate Group and Paula Sughrue are proud to present 18 Charles Road in Winchester.
18 Charles Rd, Winchester MA

Introducing 18 Charles Rd, Winchester MA.

Great opportunity to own in Winchester! Move right into this sun-filled townhouse in Winchester MA, in the desirable Muraco elementary school district. This home features beautiful hardwood floors and a spacious eat-in kitchen. Enjoy your privacy in the manicured back yard. Full basement with washer & dryer for your convenience. Centrally located to public transportation and just minutes from 93 & 95. Don't miss out! For more information, please visit the listing page.
Paula Russo Sughrue

Paula Russo Sughrue of Shanahan Real Estate Group