Back To Blog

What is PinPoint Direct Marketing?

Our new partnership with Better Homes and Gardens Real Estate offers many great advantages to our clients. One in particular we'd like to highlight is having access to PinPoint Direct Marketing! PinPoint in a nutshell is Industry-Exclusive access to the US database of more than 85 million consumers who interact with the Better Homes and Gardens brand through the magazine, web site and other sister brands. This tool will allow us to target and reach the people that matterrather than sending outmass mailings. How will this benefit you, our client: We will develop a custom and targeted direct marketing campaign - Showcasing your home with its fine features - Reaching buyers more likely to be interested in your home How does this program work? We will selectively target prospective buyers by selecting criteria such as: - Demographics and geographic information - Zip codes and mile radius - First time home buyers with or without children - Move up Buyers - Second time home buyers - Empty nesters ... among manyother selections to better target your homes next buyer. All of these benefits are available to you when listing with a Better Homes and Gardens The Shanahan Group Realtor!

Add Comment

Comments are moderated. Please be patient if your comment does not appear immediately. Thank you.


  1. No comments. Be the first to comment.