Better Homes And Gardens

Hey, Alexa? Help me find a house!

 

Introducing the latest in real estate search, powered in our area exclusively by Better Homes and Gardens Real Estate The Shanahan Group! Leveraging innovative technology from our colleagues at VoiceterPro, home buyers and sellers can search for real estate using their Amazon Alexa device. 

At BHGRE The Shanahan Group, we are committed to innovation in our industry, especially in ways that will make the home buying or selling process easier and more efficient for our clients and our agents. We believe that voice search is a new tool that consumers use in all areas of their lives and we are excited to see how it applies to our business. We are thrilled about this new partnership and the opportunity to be part of something new and fun!

How it works:  Using your Amazon Alexa (and soon Google Home) device, you enable the "real estate" skill through the Alexa app and register. Then, you will be able to search for real estate via voice search (think "Alexa, what's on the market in Winchester between 700 thousand and 900 thousand dollars?"). Alexa will complete the search and announce the results, then send an email to you with the results.

For example, when you are thinking about your next move and maybe not near your computer or phone, you can ask Alexa to help get the process started or just check in on what's on the market today. When you are back online, your search results will be waiting for you to review and take the next steps. Amazing!

Here is a video showing how you work with Alexa to search for real estate. If you have any questions or feedback, reach out to your favorite Shanahan Group agent

 

 

 

 

Today's Homebuyer: Who, What and Where?

From hyperlocal to big picture: Understanding our market

At Better Homes and Gardens Real Estate The Shanahan Group, we love our local market. We spend lots of time looking at data on Winchester, Reading, Medford and our other surrounding communities. We believe that's where the really valuable information is and how we can track the real estate market real-time. There is value, however, in picking our heads up and looking at a broader picture of how our market compares to other areas of the country. Every year, the National Association of Realtors (NAR) prepares a report of Homebuyers and Homesellers. We dig through this report every year for a national picture of consumer trends.

 

Homebuyers: Who, what and where?

Below is a subset of that report, focused on Homebuyers by region of the U.S. This piece of the report is a really interesting look at buyers by region, breaking down buyers by age, type of property etc. Here are some of the things we found interesting:
  • New England's percentage of first time homebuyers is the highest at 45%, with the Mountain region being the lowest at 29%
  • The Mountain region saw the highest percentage of buyers purchasing multi-generational homes (17%), with New England and the North Central region having the lowest multi-generational home purchases (11%)
  • Single female homebuyers represent 19% of purchasers in the North Central region (highest) and only 13% in the Mountain region

Check out the full report here: Presentation: Profile of Home Buyers in Sub-Regions

 

BREAKING NEWS: National Recognition for The Shanahan Group!

...And the PAIGE award goes to...The Shanahan Group!

PAIGE_Logo

Better Homes and Gardens Real Estate The Shanahan Group announced today that it has received the brands national PAIGE Award. The distinction is bestowed to a Better Homes and Gardens Real Estate brokerage for above and beyond demonstration of the national brands core values through their commitment to passion, authenticity, innovation, growth and excellence. While these values are nothing new at The Shanahan Group, we are so honored to be recognized on a national level for our commitment to our business and our integrity to each other and our clients. Thank you to our amazing group of agents and staff that make our work fun and exciting. We especially thank our clients who expect the best from their real estate professionals and drive us to be better every day. No honor could be more important to us than one that recognizes our commitment to our values of passion, authenticity, innovation, growth and excellence. A final thank you to our Better Homes and Gardens Real Estate national colleagues for this recognition and continuous support of our business. PAIGE photo For more news from Better Homes and Gardens Real Estate The Shanahan Group, visit us here.

Better Homes and Gardens The Shanahan Group - We're Better

When you first pass the Real Estate Licensing Exam in Massachusetts, your name is circulated throughout the different Real Estate Boards. As a result, you receive a lot of letters, phone calls, and emails from various offices, welcoming you to the industry and inviting you to meet with them. Then you start interviewing. You think about whats important to you as you embark on this career, your reasons for choosing to become a Realtor, and you hear a lot about what each of these organizations can offer you. So I went on the interviews. I talked about my background and experience, my expectations and aspirations.And I listened to some spiels. Being a (control freak) detail oriented person, I made my spreadsheet, my list of pros and cons, and I contacted my friend, June for some advice. June has been with Shanahan Real Estate Group in Winchester, as a broker associate and trainer since its inception. And she insisted I come in to speak with Nan Shanahan and the rest of her team. I encountered a workplace filled with passion, humor, teamwork, ideals, authenticity, expertise, and experience. Being with an independent firm was not the direction I had envisioned but after speaking with a few of the bigger names, then speaking with Shanahan, I couldnt envision myself anywhere else. I needed to be valued, to add my own talents and signature, to work as part of a team and grow something worthwhile. I needed to continue to learn and to be challenged. I wanted to work with the best. I signed on with Nan the next day. Fast forward to November of 2012. We were asked to become the first Better Homes and Gardens Real Estate office in Massachusetts. Better Homes and Gardens Real Estate (wisely) recognized the intrinsic value of our organization and Nan and our team (wisely) recognized the benefit of affiliating with such a dynamic, highly recognizable, tech-savvy brand. PAIGE As realtors, hundreds of times, weve seen that look when a buyer takes their first steps into a house and they just know this is their home. For us, Better Homes and Gardens Real Estate is that home. They had us at hello. Its been a pretty wild ride these past few months with training, trips, and technology, technology, technology! Like any fulfilling relationship, they filled in gaps that we were missing and weve added our own distinctiveness to a company that truly values it. Shanahan Real Estate Group was so very good before. Partnered with this brand, Better Homes and Gardens The Shanahan Group is Better!

Being Better

Blog Post By: Realtor Associate, Christine Curtin Contact Christine at christine.curtin@shanahanre.com

2013 Time to Better your Homes Interior

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Thank you toBH&G The Shanahan Group's, Jacqui Curtin for contributing to this week's blog. Its the middle of January and the holidays are over! Whether its de-cluttering, organizing or just freshening up paint, theres no better time to re-think your homes interior. OUTBOX outbox You can start by creating an outbox. Find a place in your home thats easily accessible to collect items that you dont need, things to donate, or just throw away. By having an outbox you have an ongoing project at your fingertips. By the end of the month youll be amazed at how much stuff youve eliminated from your everyday household! SHELVES shelves Another idea for revamping your homes interior is to de-clutter by using vertical wall space. By creating new shelving space for storage, you can take your everyday stuff off the floor or furniture and give it a permanent home. Youd be amazed at how much wall space is ignored and what a difference in makes in giving your home a more simple, organized look. PAINT paint wheel Refresh your home space with new paint colors. Remember the two paint families; warm colors (red, orange, yellow) and cool colors (blue, green, purple). Try and stay within one family of color for each floor of living. Warm colors are generally better in more social, active areas of the home, while cool colors are best for more calming areas such as a bedroom or study. A few simple ideas that can really make your home a BETTER place to live in 2013!

Behind the scenes: An exciting week at The Shanahan Group!

Paula Sughrue at Launch Day
Life really has changed for us at The Shanahan Group over the last 7 days! Last Thursday, we announced our partnership with Better Homes and Gardens Real Estate and things have been moving at a fast pace ever since. Before last Thursday though, the big news was a big- and very difficult secret- to keep!
New Better Homes and Gardens Signs

The new signs in their "super secret" hiding spot, before Launch Day.

For the past several weeks, Karen and Nan have been hard at work with our new BH&G friends putting the pieces together and building our new, refreshed brand, while learning all of the new tools and meeting the new faces that would be our new friends in real estate. There were conference calls, webinars, meetings to train on all of our tools for our agents and design new marketing materials for buyers and sellers. All this, so that on Launch Day, it was all in our hands and ready to go. That meant everything from signs (open house signs, yard signs, name riders), office supplies like letterhead, memo pads and even pens. It also meant new office signs and a new look to our workspace. Oh, and then there was our website, our blog and Facebook and Twitter and...well, you get the picture. We were ready to launch on Tuesday October 30th. That would be the day that Hurricane Sandy hit. Our BH&G friends are mostly located in the NY/NJ area, so we needed to postpone and were very grateful that everyone weathered the storm safely. Given Election Day, our new Launch Date was set for Thursday November 8th. And even though NJ was getting hit with another storm, our BH&G friends were here and we were moving forward! We met as a group at the Griffin Center in Winchester on a very rainy, cold day, in a side room in the museum. Our agents thought they were seeing a presentation from our web company and were eager to know what was inside the main room, behind closed doors. We gathered as a group as Nan finally told everyone the big news. We talked about our start as a company five years ago and the really special team we have created since. We are a group of team players and good people, with high standards for ourselves and our clients. We were looking for a partner that shared these values and could compliment our core services with cutting edge technology and tools for us to use and contemporary marketing that could reach a broader audience. We found that partner in Better Homes and Gardens Real Estate. On the other side of the doors, a new opportunity was waiting. All the pieces were ready and in place. As we were learning about our new brand and all the tools at our fingertips, there were "elves" transforming our office (thank you Lauren Dean, Judy Parsons and Chasse Home Maintenance!). There was a lot of change that day and since, but our core services and values remain. We are still The Shanahan Group...we just got Better!

Thanks to a little help from our friends, we transformed the lobby at our office while the Launch was happening!